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Alibaba Porters Five Forces and BCG Analysis 2018


By: Prudence K Magezi


One of the key reasons Alibaba former Chairman Jack Ma has remained bullish, despite a trade war between the US and China thats seen high tariffs imposed on goods flowing between both parties, it is because of the company's dominance of China's home market. China’s e-commerce sector is more or less monopolistic with Alibaba’s TMall commanding almost 51.3% of the market. Using Porters five forces framework, this report examines why trade tensions between China and USA will not impact Alibaba as much as other Chinese multinationals. We analyse Alibaba's relationship with buyers and suppliers to understand who holds more power. The report also looks the BCG Matrix of Alibaba to examine the strategic business units (SBUs) that the company should invest in or divest based on rates of market growth, profitability and macro factors identified in Alibaba's pestle analysis (See Alibaba Pestle and Swot 2018 report).



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