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Pestle and Swot Analysis of Coca Cola 2017

2016 was a challenging year for the carbonated soft drinks (CSD) market in the US which has declined for nine straight years, largely due to a decline in soda sales, part of a long-term trend that has seen total sales and volume of sugary sodas consumed decline for 11 consecutive years, as consumer worries over use of high calorie sugars and artificial sweeteners escalate. Even sales for diet sodas, supposed to be the industry saviours, continue to dip primarily due to increased scepticism of artificial sweeteners such as aspartame, a controversial artificial sweetener often used in diet colas. Diet sodas sold by both The Coca-Cola Company and rival Pepsico posted steep volume declines last year as consumers opted for healthier options. 2016 sales for Diet Coke fell by 4.3% from the previous year while Diet Pepsi was down by 9.2%. With carbonated drinks losing market share to non-carbonated drinks especially bottled mineral water, Coca-Cola is seeking to remake its portfolio under new CEO James Quincey, with strategic emphasis being placed on what American consumers are actually drinking such as bottled water or very small mini soda cans. In the following report, we will identify the major drivers of change behind Coca Cola’s external environment looking at the general trends driving the soft drinks industry in general. This will help us understand how The Coca Cola Company can utilise its brand competencies so as to take advantage of macro environmental opportunities while at the same time neutralising emerging threats that are chipping away at its success.

Pestle and Swot Analysis of Zara 2018

Zara is a Spanish fashion brand mainly dealing in the sell of clothes and accessories in many countries. Various macro factors affect the growth of Zara such as high Spain's fast-growing economic environment, increased consumer demand to shop online, among others and using a Pestle and swot analysis, we explain how these factors have affected the growth of Zara.

Pestle and Swot Analysis of Nestle 2017

While Nestle continues to perform relatively well compared to some of its rivals such as PepsiCo, and Coca Cola, it is also facing the same critical challenge facing the entire food and drinks industry; new eating habits and lifestyles in much of the developed world. Consumer-focus on healthy beverages with less sugar content is, for example, driving the decline in sugary drinks consumption in the United States. Americans are for instance so turned off by sugary drinks they are now drinking more bottled water than soda, the first time it’s happened, amidst increased concern over their impact on health and obesity levels that have risen to the highest level in the world (Purdy 2016; Sun 2017). Such trends are not going away and mark a critical transformation in core markets, presenting both opportunities and challenges for an industry that is now at a crossroad. For many food and beverage firms such as Nestle, the pressure is to respond with new innovations, build new capabilities remaking their brand portfolios either through innovative reformulations of existing products or adding new product categories in order to tackle these new food and beverage trends sweeping the industry (Kell 2017b).

This report will identify the global food and beverage trends driving Nestlé’s external market environment focussing especially on the core UK and US markets. This will help us understand how the biggest food and beverage corporation in the world can utilize its brand competencies and take advantage of macro environmental opportunities while at the same time neutralizing emerging threats that could undermine its progress.

Pestle and Swot Analysis of Tesco 2016-17

Tesco has been the UK's most dominant supermarket for more than two decades and it is still the biggest supermarket in the UK. But all is not well with Tesco at the moment. Since 2013, the food retailing giant has posted declining UK sales. It also been losing market share in the UK from a high of 30.9% in 2012 to 827.6% as of 2018. Using Pestle, Swot and Porters Five Framework, we examine external and internal factors behind Tesco’s poor performance, such as the rise of hard discounters Aldi and Lidl, who have benefited from a significant rise in consumer frugal shopping habits since 2009. Both Aldi and Lidl have doubled their market share in five years, at the expense of the Big Four supermarkets.

A Pestle and Swot Analysis of Tata Motors 2018

Tata Motors has experienced tremendous success in the hyper competitive Indian automobile industry. Using PESTLE analysis, we are going to analyze how macro-economic factors including political, economic, social, technological and environmental issues are affecting the company. We are also going to analyze the competitive environment in the industry and how it is affecting Tata's profitability. This is followed by a SWOT analysis to examine Tata's strengths, weaknesses, opportunities and threats and how it can use external opportunities and strengths to mitigate arising threats and internal weaknesses.

Pestle and Swot Analysis of Primark 2016-2017

The business environment affecting the clothing retail industry in the UK is made up of both the macro and micro environment. The macro environment is the most general layer of the business environment and consists of broad environmental factors that impact all organizations across all industries so firms use frameworks such as Pestel and Swot to analyse environmental factors. The starting point for analysing macro-level influences is Pestel which is used in this report to identify how both current and future trends in the political, economic, social, technological, legal and the environment impact the UK clothing retail industry as well as individual firms like Primark. This is followed by Porters five forces analysis to examine the impact of Porters five forces on Primark as well as Swot to assess how the internal strengths of Primark can be leveraged together with external opportunities to mitigate existing weaknesses and external threats from the environment.

Pestle and Swot Analysis of Tesco 2016-17

Tesco has been the UK's most dominant supermarket for more than two decades and it is still the biggest supermarket in the UK. But all is not well with Tesco at the moment. Since 2013, the food retailing giant has posted declining UK sales. It also been losing market share in the UK from a high of 30.9% in 2012 to 827.6% as of 2018. Using Pestle, Swot and Porters Five Framework, we examine external and internal factors behind Tesco’s poor performance, such as the rise of hard discounters Aldi and Lidl, who have benefited from a significant rise in consumer frugal shopping habits since 2009. Both Aldi and Lidl have doubled their market share in five years, at the expense of the Big Four supermarkets.

Apple Pestle Swot Porters Five Forces and BCG Analysis 2018

Apple is a technology company majorly dealing in the design, manufacture and marketing of smartphones, tablets and personal computers. The global smartphone market has become highly fragmented into high-end and low-end players. Apple being a high-end market player faces competition primarily from Samsung. In 2018, Apples share of the global smartphone industry had fallen to third, behind Huawei and leader Samsung. It is the first time Apple is not in the top 2 global smartphone firms in the world since 2011. Apple has also lost market share in China, falling from top spot to 4th as it battles low cost Chinese rivals.
Using a pestle analysis for Apple, this report examines how various external factors have impacted the growth potential and performance of Apple. The analysis includes the effect of US tax cuts, and how escalating US-China trade tensions are likely to affect its future revenues and performance.
In addition, the report looks at how developments in technology and demographics can favor further growth of Apple. Using Swot and BCG Matrix analysis, the report identifies Apple’s major strengths and weaknesses and strategies the Cupertino based tech giant can use to exploit emerging opportunities such as demand for smaller wearable devices, while mitigating threats and minimizing weaknesses.
Using Porters five forces, the report examines how Porters five forces of competition have shaped the global smartphone industry, leading to the commoditization of smartphones at the low end of the market and the counter strategies Apple has devised in the battle against this increased commoditization and powerful low cost rivals.

Ryanair VRIO Analysis 2021

The resource based view of the firm helps managers of organizations to assess whether their firms have built up strategic resources and capabilities that are valuable, rare and inimitable in order to attain and sustain competitive advantage.
Using VRIO, this report examines the key tangible and intangible resources of Ryanair as well as an assessment of its core capabilities. These are reviewed and assessed against the VRIO framework which assesses their value, rarity, inimitability and organization.
 

Ryanair Porters Five Forces Analysis 2021

This report uses Michael Porters five forces framework to examine Ryanair and the UK airlines industry in a post covid-19 environment in order to try and understand how the five forces are affecting the low cost airline and the impact on profitability.

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