Menu Close

Search Results for: Apple

Pestle and Swot Analysis of PepsiCo 2017

2017 was a challenging year for the United States carbonated soft drinks (CSD) market, which has continued to decrease for nine straight years as total sales and volume of sugary sodas consumed by Americans has continued to decline for 11 consecutive years. According to Kell (2017), this is part of a long-term trend driven by consumer fears over the use of high calorie sugars and artificial sweeteners such as high fructose corn syrup and aspartame, two of the most controversial artificial sweeteners often used in diet colas. The use of such sweeteners is also the reason why sales of even diet sodas, supposed to be the industry saviours, continued to dip in 2016 with Diet Pepsi seeing a volume decline of 9.2% compared to 4.3% for Diet Coke as consumers opt for healthier options (Kell 2017). 

With carbonated drinks like Pepsi Cola losing market share to non-carbonated drinks such as bottled mineral water, many food and beverage firms including PepsiCo are remaking their brand portfolios either through innovative reformulations of existing products or adding new product categories in order to tackle new food and beverage trends (Kell 2017b).

In the following section, we will identify the major food and beverage trends that are driving PepsiCo’s external market environment including the US soft drinks industry in general. This will help us understand how the beverage firm can utilise its brand competencies so as to take advantage of macro environmental opportunities while at the same time neutralising emerging threats that may undermine its progress.

Pestle and Swot Analysis of British Airways 2016-2017

Pestel is only a starting point when analysing the macro business environment of firms since other frameworks such as Porters Five Forces and BCG are also used in conjunction to assess how firms such as British Airways can utilise core resouces and competencies so as to take advantage of opportunities while neutralising competition and rising threats. In this strategy report, we analyse the internal and external environment of British Airways using Pestle, Swot, Porters five forces & BCG matrix during the years 2016, 2017 and 2018.

Pestle and Swot Analysis of Nike 2018

Nike is an American company that is engaged in the design, manufacture and marketing of apparel, footwear, equipment, services and accessories. The global clothing apparel market is oligopolistic with for players Nike, adidas, H&M and Zara having a combined market share of 7.0%.  Considering the US footwear market, Nike accounts for 21.1% market share with major competitor adidas having 4.7% according to Statista (Statista 2018d). Various external factors have affected the growth of Nike, by using a pestle we analyze how political factors such as the US-China trade war and president Trump’s order to pull the US out of the Trans-pacific partnership trade deal has affected its growth, economic factors like low employment rate in the US can boost growth and social trends affect Nike’s growth while realizing major threats and opportunities. Using a porters five forces analysis, we identify points at which competitions has severely affected Nike’s growth.  
 

Spotify Pestle Analysis 2018

Spotify Technology S.A is a music streaming service mainly operating in North America, Europe, Latin America, among others. It offers both premium (for subscription) and ad-supported (free) versions of its streaming service. The music streaming industry market is highly oligopolistic with major players Spotify, Apple Music, and Amazon prime music having over 120million in number of combined subscribers in 2018. 
However, various macro factors are currently impacting the growth of Spotify. Using a PESTLE analysis, we describe how certain external environmental factors such as President Trump’s Music Modernization Act, the ‘Netflix tax’, changing demographics, or new technological developments such as the rise of smart speakers, are affecting Spotify growth. 

Nike BCG Matrix 2018

Nike is an American company that is engaged in the design, manufacture and marketing of apparel, footwear, equipment, services and accessories. The global clothing apparel market is oligopolistic with for players Nike, adidas, H&M and Zara having a combined market share of 7.0%. Considering the US footwear market, Nike accounts for 21.1% market share with major competitor adidas having 4.7% according to Statista (Statista 2018d). Using BCG we identify Nike's raid growth in the market.

Pestle and Swot Analysis of Coca Cola 2017

2016 was a challenging year for the carbonated soft drinks (CSD) market in the US which has declined for nine straight years, largely due to a decline in soda sales, part of a long-term trend that has seen total sales and volume of sugary sodas consumed decline for 11 consecutive years, as consumer worries over use of high calorie sugars and artificial sweeteners escalate. Even sales for diet sodas, supposed to be the industry saviours, continue to dip primarily due to increased scepticism of artificial sweeteners such as aspartame, a controversial artificial sweetener often used in diet colas. Diet sodas sold by both The Coca-Cola Company and rival Pepsico posted steep volume declines last year as consumers opted for healthier options. 2016 sales for Diet Coke fell by 4.3% from the previous year while Diet Pepsi was down by 9.2%. With carbonated drinks losing market share to non-carbonated drinks especially bottled mineral water, Coca-Cola is seeking to remake its portfolio under new CEO James Quincey, with strategic emphasis being placed on what American consumers are actually drinking such as bottled water or very small mini soda cans. In the following report, we will identify the major drivers of change behind Coca Cola’s external environment looking at the general trends driving the soft drinks industry in general. This will help us understand how The Coca Cola Company can utilise its brand competencies so as to take advantage of macro environmental opportunities while at the same time neutralising emerging threats that are chipping away at its success.

Pestle and Swot Analysis of Nestle 2017

While Nestle continues to perform relatively well compared to some of its rivals such as PepsiCo, and Coca Cola, it is also facing the same critical challenge facing the entire food and drinks industry; new eating habits and lifestyles in much of the developed world. Consumer-focus on healthy beverages with less sugar content is, for example, driving the decline in sugary drinks consumption in the United States. Americans are for instance so turned off by sugary drinks they are now drinking more bottled water than soda, the first time it’s happened, amidst increased concern over their impact on health and obesity levels that have risen to the highest level in the world (Purdy 2016; Sun 2017). Such trends are not going away and mark a critical transformation in core markets, presenting both opportunities and challenges for an industry that is now at a crossroad. For many food and beverage firms such as Nestle, the pressure is to respond with new innovations, build new capabilities remaking their brand portfolios either through innovative reformulations of existing products or adding new product categories in order to tackle these new food and beverage trends sweeping the industry (Kell 2017b).

This report will identify the global food and beverage trends driving Nestlé’s external market environment focussing especially on the core UK and US markets. This will help us understand how the biggest food and beverage corporation in the world can utilize its brand competencies and take advantage of macro environmental opportunities while at the same time neutralizing emerging threats that could undermine its progress.

Spotify Porters Five Forces Analysis 2018

The music streaming industry is a prominent oligopoly with major players Spotify, Apple music, Amazon music, among others. Spotify is the largest music streaming service accounting for 47.8% market share based on streams with major competitors Apple having 10.6% market shares respectively (Wagner 2018). The music streaming service industry is very competitive and by using the Porters five forces analysis below, we discuss major ways in which the competition has affected the growth of Spotify highlighting major threats, opportunities and points at which the competition is most intense. 

Huawei Porters Five Forces Analysis 2018

Huawei is a globally recognized telecommunications, equipment and service company majorly dealing in the design, manufacture and marketing of processors, smartphones and tablets. This report mainly examines the smartphone market, one of the most prominent global oligopolies with both high end (Apple and Samsung) and low-end market players. In the smartphone market, Huawei is a low-cost producer, the most fiercely competitive hence it faces extreme competition from especially fellow low cost Chinese rivals including Lenovo, Xiaomi, OPPO, ZTE among others who produce similar products. This report analyzes how industry competition has affected Huawei and examines the various opportunities through which Huawei can grow and develop its brand name including the use of Artificial Intelligence. Nevertheless, Huawei still faces major threats such as major competitors who have greatly hindered its growth and development. This analysis concludes by showing major points (factors) where competition is intense and some strategies Huawei can use to overcome them. 

123 Writing: Home

Popular: Popular: Explore our Sample Publications Explore our Sample Publications View More Publications Abstract GET STARTED Search by Popular Strategy Frameworks Search by Popular Strategy…

error: Copying this content is in breach of our Terms and conditions.

Basic

Annual pass for 12 months​

Access to free sample essays
24/7 help from our expert writers & tutors
Access To premium strategy case studies
Free writing help for essays/reports
Extra writing help upto 2000 words free
Access to exam preparation study guides

£0

Premium

***Paid annually at £359.88

Access to free sample essays
24/7 help from our expert writers & tutors
Access To premium strategy case studies
Free writing help for essays/reports (5000 Words Free)
Extra writing help upto 2000 words free
Access to exam preparation study guides

£29.99

Popular

Standard

***Paid annually at £119.88

Access to free sample essays
24/7 help from our expert writers & tutors
Access To premium strategy case studies
Free writing help for essays/reports (2500 Words Free)
Extra writing help upto 2000 words free
Access to exam preparation study guides

£19.9£9.99

Premium

***Paid annually at £359.88

Access to free sample essays
24/7 help from our expert writers & tutors
Access To premium strategy case studies
Free writing help for essays/reports (5000 Words Free)
Extra writing help upto 2000 words free
Access to exam preparation study guides

£29.99