Samsung is a technology company based in South Korean engaged in the design, manufacture and marketing of smartphones, tablets microchips, laptops, washing machines, and personal computers among others. This report examines the global smartphone market, which has become highly fragmented into high-end and low-end players. Sumsung being among the high-end market players faces competition from Apple but increasingly from low end leaders such as Xiaomi, Oppo, Huawei etc . This report examines the macro enviroment of Samsung using PESTLE for opportunities and threats in the external environment of the global smartphone industry and how various external factors have impacted the growth potential and performance of Samsung. A SWOT analysis analyzes the company’s strengths, and weaknesses.
Prudence K Magezi LLB (Hons) Last Updated