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SWOT analysis of Tiktok 2023

SWOT analysis of Tiktok 2023

Latest posts by Prudence K. Magezi(see all)

    This SWOT analysis of TikTok scrutinizes the external and internal environment in the company functions. The report evaluates the strengths, weaknesses, opportunities, and threats of TikTok and the way in which it has leveraged its inner strengths and external opportunities to grow in an unpredictable and evolving business environment.

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    SWOT analysis of Tiktok Case Study


    Key Learning Outcomes

    By the end of the case, students should be able to:

    • Understand the external and internal environment of Tiktok and how it impacts its growth.
    • Use this TikTok SWOT Analysis 2023 case study to understand how a company can use its internal strengths to mitigate its weaknesses and threats from the environment.
    • Evaluate where Tiktok stands in a competitive market and what steps need to be taken for further strategic planning.

    1.0 INTRODUCTION


    TikTok is the best and most popular destination when it comes short-from mobile video. The company’s mission is to inspire creativity and bring joy. Its global headquarters are in Los Angeles and Singapore, while its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
    The app was created by the Chinese technology company ByteDance and started running in 2016. It is a well-received and well-regarded social media app that enables users to create, play back, and share short videos captured using mobile devices or webcams. Using the app, experienced and inexperienced creators can incorporate music in the background and make split-screen duets. [1]

    TikTok is a free-for-all platform with a bunch of tools that make it easier for users to create content and consumers to find it via its prompts. Content creators are able to choose from a catalog of numerous sounds ranging from popular song clips to short scenes from TV shows, YouTube content, or even other TikToks to partake in dare-like, comedic, or dance challenges among others. [2]

    In this TikTok SWOT Analysis for 2023, we will undertake a strategic analysis of TikTok and how the company transformed the industry, and how it maintains its market leadership. The analysis will seek to answer key questions such as; what are the strengths of TikTok? what are ‎TikTok’s weaknesses? what are the opportunities for TikTok? what are the major threats the world’s leading video-sharing social media platform faces?

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