Sainsbury’s Porter’s Five Forces Analysis 2017-2018

By: Jonathan Kush

In 2018, it announced a possible merger with third placed rival Asda in a move designed to increase its buying power and market share to make 'Sainsdas' the biggest supermarket chain in the UK. Using Porters Five Forces, this report examines the some of the most critical factors Sainsbury faces and how the industry structure is being changed by the emergence of the power of the buyers,suppliers,competitors and threats before an analysis of current strategies.

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