Menu Close
  • Author
  • Abstract
  • Table Of Contents
  • Citations
Latest posts by Prudence K. Magezi(see all)

    Ryanair is the Europe’s largest airline, the largest low cost carrier and also one of the world’s largest airlines globally in terms of passenger numbers carried. It currently operates in a very competitive and challenging environment, worsened by the COVID 19 impact on travel in general.  Despite the loosening of travel restrictions and lockdowns after a successful rollout of vaccines, the industry is not likely to get back to its normal levels any time soon as new variants keep coming up and the fear of travel and infection impacts consumer decisions making. Moreso, consumer confidence remains subdued by growing unemployment, looming recessionary fears and the continued uncertainty surrounding COVID 19. 
    Further, it should be noted that the airline industry was already overcrowded pre-covid 19 with major players competing on price, a fact that has pushed profitability to their lowest levels. This is a situation that is likely to worsen in the near term as supply exceeds demand, in fact, smaller airlines are likely to continue collapsing while major players consolidate to gain market shares. 
    Using SWOT analysis, this report examines why even though covid-19 decimated travel and poor customer service remains a weakness for Ryanair, the lasting legacy of covid-19 on travel habits, in line with a continued shift to staycations will play a key role in shaping the domestic travel battlefield, benefiting Ryanair and other low cost airlines.

    HARVARD
    Citation Here

    APA
    Citation Here

    MLA
    Citation Here

    CHICAGO
    Citation Here

    Ryanair Swot Analysis Case Study


    Key Learning Outcomes

    By the end of the case, students should be able to:
    • Understand the major strengths and weaknesses of Ryanair using the SWOT framework.
    • Use the SWOT analysis model to understand the role dynamic capabilities can play as critical bases of strengths to help firms take advantage of opportunities by analysing how Ryanair has used key capabilities to take advantage of opportunities brought about by Covid-19 to continue dominating low cost travel.
    • Contrast arising opportunities with some of the emerging threats to understand where the travel industry is heading, and whether Ryanair can seize and reconfigure elements of its strengths and capabilities for corporate success in a post covid-19 world.

     

    1.0 INTRODUCTION


    Ryanair is the Europe’s largest airline, the largest low cost carrier and also one of the world’s largest airlines globally in terms of passenger numbers carried (see figure 1 below). It currently operates in a very competitive and challenging environment, worsened by the COVID 19 impact on travel in general.  Despite the loosening of travel restrictions and lockdowns after a successful rollout of vaccines, the industry is not likely to get back to its normal levels any time soon as new variants keep coming up and the fear of travel and infection impacts consumer decisions making. Moreso, consumer confidence remains subdued by growing unemployment, looming recessionary fears and the continued uncertainty surrounding COVID 19. 

    Figure 1: Leading airlines in Europe in 2020, based on number of passengers (in millions)

    Leading airlines in Europe in 2020, based on number of passengers (in millions)
    Further, it should be noted that the airline industry was already overcrowded pre-covid 19 with major players competing on price, a fact that has pushed profitability to their lowest levels. This is a situation that is likely to worsen in the near term as supply exceeds demand, in fact, smaller airlines are likely to continue collapsing while major players consolidate to gain market shares. 
    Using SWOT analysis, this report examines why even though covid-19 decimated travel and poor customer service remains a weakness for Ryanair, the lasting legacy of covid-19 on travel habits, in line with a continued shift to staycations will play a key role in shaping the domestic travel battlefield, benefiting Ryanair and other low cost airlines.

    Already a Subcriber?

    Forgotten your password? Click Here

    Not a Subcriber?

    GET UNLIMITED ACCESS

    TO ALL OUR FREE SAMPLES

    FOR
    FREE

    Services We are Offering

    We are more than a free study and revision tool.
    We also provide on demand research and custom writing services.


    error: Copying this content is in breach of our Terms and conditions.

    Basic

    Annual pass for 12 months​

    Access to free sample essays
    24/7 help from our expert writers & tutors
    Access To premium strategy case studies
    Free writing help for essays/reports
    Extra writing help upto 2000 words free
    Access to exam preparation study guides

    £0

    Premium

    ***Paid annually at £359.88

    Access to free sample essays
    24/7 help from our expert writers & tutors
    Access To premium strategy case studies
    Free writing help for essays/reports (5000 Words Free)
    Extra writing help upto 2000 words free
    Access to exam preparation study guides

    £29.99

    Popular

    Standard

    ***Paid annually at £119.88

    Access to free sample essays
    24/7 help from our expert writers & tutors
    Access To premium strategy case studies
    Free writing help for essays/reports (2500 Words Free)
    Extra writing help upto 2000 words free
    Access to exam preparation study guides

    £19.9£9.99

    Premium

    ***Paid annually at £359.88

    Access to free sample essays
    24/7 help from our expert writers & tutors
    Access To premium strategy case studies
    Free writing help for essays/reports (5000 Words Free)
    Extra writing help upto 2000 words free
    Access to exam preparation study guides

    £29.99