Ryanair Porters Five Forces Analysis 2021
This report uses Michael Porters five forces framework to examine Ryanair and the UK airlines industry in a post covid-19 environment in order to try and understand how the five forces are affecting the low cost airline and the impact on profitability.
Magezi, K. Prudence (2021) Ryanair Porters Five Forces Analysis 2021. 123writing.com [Online] available at https://www.123writing.com/sample/ryanair-porters-five-forces-analysis-2021
Magezi, K.P. (2021) Ryanair Porters Five Forces Analysis 2021. Retrieved 10 October 2021, from https://www.123writing.com/sample/ryanair-porters-five-forces-analysis-2021
Ryanair Porters Five Forces 2021 Case Study
Key Learning Outcomes
- Use Porter's five forces model to analyze an industry on the basis of the five competitive forces.
- Analyze the UK airline industry and how the five forces have affected Ryanair and rival firms like EasyJet, Norwegian Air, British Airways, etc., and the impact on industry structure, attractiveness, and profitability.
- Understand how Ryanair has managed to defend against intense competition from EasyJet, and Norwegian Air and the strategies it uses to create 'blue oceans' that are defensible, helping it capture market share and maintain competitive advantage.
Analyse Ryanair through the lens of Porters five forces to assess how the five forces affect it and the Airline industry in the UK.
Porter's Five Forces examines an industry’s profitability and attractiveness based on the level of rivalry among competitors, barriers to entry, bargaining power of buyers and suppliers, and the threat of substitutes (Johnson et al 2017). According to Porter’s when all the forces are high, then the industry is unprofitable because powerful buyers, suppliers, high competitive rivalry, as well as the threat of new entrants and substitutes squeeze profitability (Grant 2016; Johnson et al 2017). In this section, we leverage Porter's five forces framework to help us to recognize and analyze the important forces that determine the profitability of the airline industry. Using Porter's five forces, we will evaluate the nature of competitiveness in the UK airline industry and how it is impacting Ryanair.
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