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PESTLE and SWOT Analysis of ZARA 2015-2016


By: Jonathan Kush


Founded in 1963 as a designer of ladies lingerie, Zara launched its first store in La Coruna city located in northwest of Spain in 1975 as a retail clothing company. By 1989, the firm had 98 retail shops and production facilities distributed around Spain and in the same year, it had embarked on international expansion by opening a store in Lisbon, Portugal. This marked what was to be was the beginning of a huge global expansion plan. Zara is now the largest and most profitable unit of the Inditex Group, the Spanish clothes manufacturer and distributor, with over 1,400 stores distributed throughout Europe, Middle East, Asia Pacific and the Americas.


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