Menu Close
  • Author
  • Abstract
  • Table Of Contents
  • Citations
Latest posts by Jonathan Kush (see all)

Virgin Atlantic is a British airline carrier that is co-owned by Richard Branson’s Virgin Group [51%] and Delta Airlines [49%].  Started in 1984, it is currently the UK’s best carrier in terms of punctuality, quality and the speed of dealing with compensation claims (Morris 2016). Latest revenues for the year ending 31 December 2016 were approximately £92million on operating profits of £23 million, 0.5% increase from the previous year (Annual report 2016).

NO CITATION FOR THIS WORK WAS RECORDED

Virgin Atlantic Strategy Case Study


Key Learning Outcomes

By the end of the case, students should be able to:
  • Understand the broad macro-environment of Virgin Atlantic and the UK airline industry in terms of political, economic, social, technological, environmental and legal factors (PESTEL/PEST/STEEPLE).
  • Use our swot analysis example to gain an overall understanding of Virgin Atlantic's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment.
  • Apply strategy business models and frameworks such as Pestle/Pest/Steeple, Swot etc to real company cases.

 

Analyse the internal and external environment of Virgin Atlantic using SWOT & PESTLE

1.0 INTRODUCTION


Virgin Atlantic is a British airline carrier that is co-owned by Richard Branson’s Virgin Group [51%] and Delta Airlines [49%].  Started in 1984, it is currently the UK’s best carrier in terms of punctuality, quality and the speed of dealing with compensation claims (Morris 2016). Latest revenues for the year ending 31 December 2016 were approximately £92million on operating profits of £23 million, 0.5% increase from the previous year (Annual report 2016).

Already a Subcriber?

Forgotten your password? Click Here

Not a Subcriber?

GET UNLIMITED ACCESS

TO ALL OUR FREE SAMPLES

FOR
FREE

Services We are Offering

We are more than a free study and revision tool.
We also provide on demand research and custom writing services.


error: Copying this content is in breach of our Terms and conditions.

WELCOME

You are now Logged in.

To access your Dasboard please click the dashboard button in the Main Menu

Basic

Annual pass for 12 months​

Access to free sample essays
24/7 help from our expert writers & tutors
Access To premium strategy case studies
Free writing help for essays/reports
Extra writing help upto 2000 words free
Access to exam preparation study guides

£0

Premium

***Paid annually at £359.88

Access to free sample essays
24/7 help from our expert writers & tutors
Access To premium strategy case studies
Free writing help for essays/reports (5000 Words Free)
Extra writing help upto 2000 words free
Access to exam preparation study guides

£29.99

Popular

Standard

***Paid annually at £119.88

Access to free sample essays
24/7 help from our expert writers & tutors
Access To premium strategy case studies
Free writing help for essays/reports (2500 Words Free)
Extra writing help upto 2000 words free
Access to exam preparation study guides

£19.9£9.99

Premium

***Paid annually at £359.88

Access to free sample essays
24/7 help from our expert writers & tutors
Access To premium strategy case studies
Free writing help for essays/reports (5000 Words Free)
Extra writing help upto 2000 words free
Access to exam preparation study guides

£29.99