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PESTLE and SWOT analysis of Unilever 2017


By: Jonathan Kush


Unilever is a Dutch-British FMCG multinational corporation formed in 1930 after the merger of Dutch margarine maker Margarine Unie and British soap company Lever Brothers to form Unilever. It engages in the manufacture, marketing and distribution of a broad range of foods, beverages as well home and personal care brands. Unilever’s main competitors include Nestle, PepsiCo, Proctor & Gamble, and Kraft Heinz (Mintel 2017).


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