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Samsung Inc. is a Korean electronics company currently engaged in the design, manufacture and marketing of mobile communication and media devices, electronics, computers and portable digital music players, as well as related software, accessories and third-party applications. The company reported revenue of US$182,595 million during the fiscal year 2015 (Samsung 2016).

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Case Study


Key Learning Outcomes

By the end of the case, students should be able to:
  • Understand the broad macro-environment of Samsung and the global smartphone industry in terms of political, economic, social, technological, environmental and legal factors (PESTEL/PEST/STEEPLE).
  • Use our swot analysis example to gain an overall understanding of Samsung's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment.
  • To apply strategy business models and frameworks such as Pestle/Pest/Steeple, Swot etc to real company cases.

 

Analyse the internal and external environment of Samsung mobile using SWOT & PESTLE

1.0 INTRODUCTION


Samsung Inc. is a Korean electronics company currently engaged in the design, manufacture and marketing of mobile communication and media devices, electronics, computers and portable digital music players, as well as related software, accessories and third-party applications. The company reported revenue of US$182,595 million during the fiscal year 2015 (Samsung 2016).

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