Pestle and Swot Analysis of Sainsbury’s 2017
In 2016, Sainsburys, the UK 's second largest food retailer completed the acquisition of Argos and Habitat in a move designed to increase its non-food offer and retail space. In 2018, it announced a possible merger with third placed rival Asda in a move designed to increase its buying power and market share to make 'Sainsdas' the biggest supermarket chain in the UK. Using Pestle and Swot, this report examines the food retailing industry in the UK to reveal the major macro trends and competitive forces driving and shaping it, resulting in losses and gains for different players.
Kush Jonathan (2018) "Pestle and Swot analysis of Sainsbury's 2017" 123 Writing [Online] at https://www.123writing.com/free-sample/pestle-and-swot-analysis-of-sainsbury%E2%80%99s-2017
Sainsburys sTRATEGY Case Study
Key Learning Outcomes
- Understand the broad macro-environment of Sainsburys supermarket and the UK food retailing industry in terms of political, economic, social, technological, environmental and legal factors (PESTEL/PEST/STEEPLE).
- Use our swot analysis example to gain an overall understanding of Sainsbury's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment.
- To apply strategy business models and frameworks such as Pestle/Pest/Steeple, Swot etc to real company cases.
Analyse the internal and external environment of Sainsbury's using SWOT & PESTLE 2017-2018
Sainsbury’s is currently the second biggest supermarket group in the UK with sales of £23.2bn for the year ending 2016 and a market share of around 14% behind main competitor Tesco. Together with Asda and Morrison’s, it makes up the UK Big Four oligopoly (Mintel 2016). Sainsbury’s customer profile is very similar to Tesco’s as they are both positioned as broad range superstores with strong non-food offers, and both pitched towards a lower EDLP. What this means is that Sainsbury’s is now focussed on offering Every Day Low Prices (EDLP) which is why it stopped its Brand Match offer in 2016, and nowadays does little vouchering and fewer promotions.
An overview of Sainsbury's current performance 2016-2018
The logic of Sainsbury’s £1.4bn takeover of Argos in 2016 is unclear to many given that Argos has problems (Armitage 2017). At a time when the company’s performance in food retailing has been less than stellar due to many factors, many industry observers argue the Argos deal will simply divert management time when it is most needed (Mintel 2016). Nevertheless, we believe that Sainsbury’s is better positioned than Asda in terms of coming to terms with competition from the two discounters Aldi and Lidl.
Using PESTLE, SWOT and Porters Five Forces analysis, the report will analyse why Sainsbury’s is well placed to handle a challenging food retailing environment in 2017 compared to rivals like Asda and Morrisons. Using SWOT, the report will look at the company’s core strengths such as Sainsbury’s reputation which has been built on quality and value for money, meaning it a trusted brand (Mintel 2016). Its purchase of Argos will also make for a stronger a non-food business which is still growing and thus will likely increase revenue. There already plans to convert 250 Argos outlets into Sainsbury’s stores over the next three years, an action that will be expensive and as will be discussed using PESTLE and SWOT, may yield little returns unless the company invests in a convenience format (Butler and Monaghan 2017).
Services We are Offering
We are more than a free study and revision tool.
We also provide on demand research and custom writing services.
With over 1,000 free strategy case studies and reports covering a wide spectrum of companies and industries, revising for your strategy assignment and coursework has never been easier. Use our strategy samples to study and revise on your own. Lacking inspiration? Struggling to meet deadlines? Try our on-demand custom research service.
Use our free coursework samples written by expert writers and professional tutors, to study and revise on your own. Lacking inspiration? Struggling to meet deadlines? Worried about low grades? Order our on-demand custom research to have our professional tutors and expert writers write a custom written coursework assignment on your behalf.
Struggling with your dissertation? Use our free study samples written by expert writers and professional tutors, to study and revise on your own. Struggling to meet deadlines? Worried about low grades? Lacking inspiration? Need extra help with your dissertation? Order our on-demand custom research to have our professional tutors and expert writers write a custom written dissertation on your behalf.
Use our free assignment samples written by expert writers and professional tutors, to study and revise on your own. Lacking inspiration? Struggling to meet deadlines? Worried about low grades? Order our on-demand custom research to have our professional tutors and expert writers write a custom written essay assignment on your behalf.
123 Writing is the #1 exam revision and assignment study platform in the UK.
Get unlimited access to answered student essays, assignments, past exam questions and sample coursework written by qualified academic writers & tutors.
Our Standard subscription typically retails for £299.88 a year.
Today, you can join at 80% discount.
Here’s a full breakdown of everything you get as a Standard or Premium subscriber...
» Get access to our database of more than 5,770 answered premium strategy case studies
Get unlimited access to a robust database of premium business strategy case studies including more than 5,770 fully answered sample strategy frameworks and tools such as pestle, value chain, value matrix, porters five forces, Ansoff’s matrix, etc., authoritatively written and tailored for student revision, assignment preparation and transformative business research. Our strategy case studies are especially suited for university students wishing to apply strategic frameworks to real-world situations, company cases or simulations. All our strategy case studies come with teaching notes and learning outcomes, making them effective as coursework revision, and essay study help tools.
» Free access to past exam & assignment answers
Revise and prepare for exams and coursework with our fully answered exam notes and sample assignment papers. Furthermore, get quick on-demand answers to past exam question and assignment questions from our writers. Exam answer notes come with personalized lesson plans, and detailed study notes complete with detailed explanations of each answer, for maximum exam revision and assignment preparation. This tool is perfect for readers struggling with exam preparation & assignment study.
» Get extra assignment related help from our writers & tutors
Achieve high grades with a little extra assignment related support. Get extra help with your essays, assignments and general coursework, from our knowledgeable writers and tutors who will provide extra assistance when required for all academic related tasks including proofreading, grammar editing & correction, citations, referencing, etc. at no extra cost for standard and premium subscribers. All our standard and premium subscribers receive free proofreading services, which will include a check for punctuation, grammar, sentence formation, typographical errors, formatting, errors and other consistency issues (broadly).
» Get free assignment & essay writing help worth up to 7K words
Commission an on-demand essay, or assignment title from our knowledgeable writers and tutors on any subject matter. Get up to 7,000* words in on-demand custom assignment help from our writers who can assist with difficult topic in classical business literature. (* 7,000 free word credit exclusive to premium members).
» Fast & speedy answers to on-demand case solutions & assignment questions
Make use of your available free word credit (up to *7,000words) to commission on-demand custom case solutions, case study assignments and receive fast & speedy personalised answers. Receive timely and fast plagiarism-free answers to assignment questions or case solutions in as little as 1-2 business working days. Topics include Strategic Management, Marketing, Business Management, Economics, Operations Management, Organization Studies, International Business & Management, Human Resource Management and more. (* Exclusive to premium members).
» Get exclusive Q&A sessions with our subject matter writers
Ask our qualified, vetted and knowledgeable writers up to *12 essay, assignment and coursework related questions annually and receive accurate, clear, and detailed answers including step-by-step explanations briefs that are easy to follow. (*Exclusive to premium members).
» Free access to test bank questions & answers, study notes and practice quizzes
Test your knowledge on any subject with our quick quizzes and test banks for maximum retention after revision and studying. Test Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions.
» Free access to video tutorials & study packs
Get free access to exclusive video tutorials to common subject topics. Our subject matter video tutorials, study notes and study packs have been created to help students learn and understand basic course module materials, as well as prepare students for their coursework assignment questions, essays and exams. Our video tutorials, study notes and study packs can be organized by topic, textbook or Question &Answer.
» Access to textbook chapter reviews and answer solutions
Get access to chapter reviews of popular business books, broken down in easy-to-understand simple concepts with simplified English. If English is not your first language, this service will make revising for essay assignments and exams as easy as 123 (Exclusive to premium members).