PESTLE and SWOT analysis of Proctor and Gamble UK 2017
Proctor and Gamble is an American FMCG multinational corporation formed in 1837 when William Proctor and James Gamble met each other in the city of Cincinnati launching a small business known as P&G. Interestingly, William, who was a candle maker and James a soap maker, met after each was married to the others sister. According to the company’s website PG.com (2017), some of the key dates in the company’s history are as follows; In 1879, P&G released their first own branded soap called Ivory followed by the building of their own state of art production facility in 1886.
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