PESTLE and SWOT analysis of Proctor and Gamble UK 2017

By: Jonathan Kush

Proctor and Gamble is an American FMCG multinational corporation formed in 1837 when William Proctor and James Gamble met each other in the city of Cincinnati launching a small business known as P&G. Interestingly, William, who was a candle maker and James a soap maker, met after each was married to the others sister. According to the company’s website PG.com (2017), some of the key dates in the company’s history are as follows; In 1879, P&G released their first own branded soap called Ivory followed by the building of their own state of art production facility in 1886.

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