PESTLE and SWOT Analysis of Primark 2016-2017

By: Jonathan Kush

The business environment affecting the clothing retail industry in the UK is made up of both the macro and micro environment. The macro environment is the most general layer of the business environment and consists of broad environmental factors that impact all organizations across all industries so firms use frameworks such as Pestel and Swot to analyse environmental factors. The starting point for analysing macro-level influences is Pestel which is used in this report to identify how both current and future trends in the political, economic, social, technological, legal and the environment impact the UK clothing retail industry as well as individual firms like Primark. This is followed by Porters five forces analysis to examine the impact of Porters five forces on Primark as well as Swot to assess how the internal strengths of Primark can be leveraged together with external opportunities to mitigate existing weaknesses and external threats from the environment.

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