123Writing.com

PESTLE and SWOT analysis of Amazon Inc UK 2016-2017


By: Jonathan Kush


Amazon is the worlds leading retailer after surpassing Walmart. Amazon’s subsidiary in the UK was ranked the top retailer in 2016. The tremendous success of Amazon is not accidental, which means that the business organisation has taken deliberate efforts to leverage the internal strengths and environmental opportunities, while mitigating the effects of internal weaknesses and environmental threats. Using PESTLE, SWOT, Samsung’s BCG matrix and Porters Five Forces framework, the report will examine how Amazon Inc. UK can take advantage of its core strengths in digital innovation, and seize on opportunities in the current global market created by a competitive retailing environment as well as faltering rivals to benefit even further despite pending threats including Brexit.



Enter your details to get full access to all our free essays.

We will not send you spam, unsubscribe anytime:

Testimonials

Well, I would like to thank 123 Writing for helping me pass my final year dissertation. I passed with flying colors and would like to take this opportunity to say THANK YOU. Once I start on my Masters course, i will definitely be coming back as I know I will be dealing with people I know...

- David Yu

Thank you. I get the JUST PASS.

- Denson

u did a great job thank you

- Ming

I was impress with the research proposal good job!I will be sending you discuss main research.

- Ivy Sun

I appreciate your services. This semester was extremely stressful I was taking 14 credits working full-time and going to school full time. This semester has been very overwhelming and unbearable! I'm extremely grateful for you and your team... Thank you so much and have a blessed holiday!

- Chloe D