PESTLE and SWOT analysis of Aldi 2017-2018

By: Prudence K Magezi & Patricia Nanjekhe

The UK food retailing industry is characterized by price wars, heavy discounting and increased merger and acquisition activity as seen in the recent merger of Tesco and wholesaler Bookers Group as well as the much anticipated merger of Sainsburys and Asda (Sainsdas). While a Brexit-led lull in consumer spending has played a part in creating this state of affairs for UK supermarkets especially the Big Four, it is Aldi and to a lesser extent Lidl, who have played a massive part in shaking up the UK food retailing industry. They are the only two food retailers in the UK who have been recording double digit growth rates since 2010, during a time when sales and market shares of the Big Four were in freefall. Since 2010, Aldi has increased its market share from 1.6% to 6.8% in 2018, taking it from the 11th largest grocer to now 5th and predicted to overtake Wm Morrisons. Using Pestle, Swot, BCG Matrix and Porters Five Forces analysis, this report examines the macro environment and industry structure of the UK food retailing industry to understand the forces and trends driving competition and how Aldi has been responding. While some trends such as UK consumers continuing to trade down favour it, others such as digitisation innovations and internal weaknesses including its limited product assortment, may hamper future growth in the UK and other key markets such as the US and Australia.

Price: 13.98 6.99
50% OFF
Save 6.99

Enter your details to get full access to all our free essays.

We will not send you spam, unsubscribe anytime:


Well, I would like to thank 123 Writing for helping me pass my final year dissertation. I passed with flying colors and would like to take this opportunity to say THANK YOU. Once I start on my Masters course, i will definitely be coming back as I know I will be dealing with people I know...

- David Yu

Thank you. I get the JUST PASS.

- Denson

u did a great job thank you

- Ming

I was impress with the research proposal good job!I will be sending you discuss main research.

- Ivy Sun

I appreciate your services. This semester was extremely stressful I was taking 14 credits working full-time and going to school full time. This semester has been very overwhelming and unbearable! I'm extremely grateful for you and your team... Thank you so much and have a blessed holiday!

- Chloe D