Nike BCG Matrix 2018

By: Jonathan Kush

Nike is an American company that is engaged in the design, manufacture and marketing of apparel, footwear, equipment, services and accessories. The global clothing apparel market is oligopolistic with for players Nike, adidas, H&M and Zara having a combined market share of 7.0%. Considering the US footwear market, Nike accounts for 21.1% market share with major competitor adidas having 4.7% according to Statista (Statista 2018d). Using BCG we identify Nike's raid growth in the market.

Enter your details to get full access to all our free essays.

We will not send you spam, unsubscribe anytime:


Well, I would like to thank 123 Writing for helping me pass my final year dissertation. I passed with flying colors and would like to take this opportunity to say THANK YOU. Once I start on my Masters course, i will definitely be coming back as I know I will be dealing with people I know...

- David Yu

Thank you. I get the JUST PASS.

- Denson

u did a great job thank you

- Ming

I was impress with the research proposal good job!I will be sending you discuss main research.

- Ivy Sun

I appreciate your services. This semester was extremely stressful I was taking 14 credits working full-time and going to school full time. This semester has been very overwhelming and unbearable! I'm extremely grateful for you and your team... Thank you so much and have a blessed holiday!

- Chloe D