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Latest posts by Mariam Peyton (see all)

    The food and beverage industry market is a prominent oligopoly with three major players Nestle, Coca-Cola and Pepsi. Nestle is the largest manufacturer of consumer goods such as baby foods, chocolates, coffees, bottled water, under subsidiary brands such as Nespresso, Purina, Loreal, Kit Kat, among others that manufacture various products such as water, fruit juice, pet food, confectionary etc. It has factories in more than 86 countries that supply products in over 196 countries across the globe. Nestle faces intense competition in different markets such as the confectionary market, among others that has affected its growth in the food and beverage industry. The following analysis shows points or areas where competition from rivals such as Coca-Cola majorly affects Nestle and shows how various factors like buyer and supplier bargaining power have affected its growth while highlighting major opportunities and threats. The following BCG analysis identifies Nestle’s major products with significant revenues together with their investment opportunities and evaluates how the various market changes such as market growth, product market share affect its revenues.  
     

    HARVARD
    Peyton, Mariam (2018) "Nestle Porters Five Forces and BCG Analysis 2018" 123 Writing [Online] at https://www.123writing.com/free-sample/nestle-porters-five-forces-and-bcg-analysis-2018

    APA
    Peyton, M. 2018. Nestle Porters Five Forces and BCG Analysis 2018. 123 Writing. Retrieved from https://www.123writing.com/free-sample/nestle-porters-five-forces-and-bcg-analysis-2018

    Nestle Business Strategy Case Study


    Key Learning Outcomes

    By the end of the case, students should be able to:
    • Analyse the food and beverages industry and how the five forces have affected Nestle and rivals and the impact on industry structure, attractiveness, and profitability.
    • Analyse the various strategic business units in Nestle's portfolio and assess which ones are the stars and cash cows generating the most value, or the question marks, and dogs that may need further investment or divesting to achieve a balance of the portfolio.
    • Apply strategy business models and frameworks such as Porters five forces and BCG matrix to real company cases.

     

    1.0 INTRODUCTION


    Nestle is the largest company in the food and beverage industry with a revenue of $89.8 Billion in 2017. It has various subsidiaries such as Nestle Purina Petcare Company, Garoto, Gerber, Big Bear Confectionery, among others spread across the globe. Below is Nestle’s BCG analysis.

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