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How organizations can leverage commercial success through utilization of the characteristics of modern selling


By: 123 Writing Team


In the first part of this essay, we conduct an in-depth analysis of how global organizations can leverage commercial success through the utilization of the characteristics of modern selling. This is carried out while supporting each theory with real organization example. Where real organization examples are not available, you hypothesize. In the second part, we select two (2) global organizations with different selling platforms and assess these different sales platforms on the basis of their success, effectiveness and reach.



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