How does employer branding impact the recruitment process
The brand image portrayed by a company plays a major role in recruiting and retaining employees. In fact, it is a company’s brand that measures how attractive it is in front of potential employees. Just like in product marketing, branding has become a critical part of attracting and retaining employees. As competition for employees continues to grow, organizational image and its implication in recruiting good employees have become a matter of strategic importance to many organizations. The public image of a company, the nature of its recruitment and selection process, and the recruiter’s character have become a critical basis for a company’s attractiveness. In this essay, we will examine how employer branding can impact the recruitment process in organizations.
HRM 601 Final Exam: Past Exam Question & Answer
How does employer branding impact the recruitment process? Give research-based evidence. Also, explain how technological tools can be effectively used to generate a rich applicant pool. (10 marks; 500 words)
Key Learning Outcomes
- Understand the role of employer branding in the recruitment and selection process of organizations.
- Gain insight into the link between organizational image and e-recruitment processes in boosting employer branding and recruitment efforts.
- Apply HR theory to practice and organizational settings.
Employer branding highlights and markets a company’s distinctive aspects of employment packages it offers to employees for joining, staying, and producing high-quality work, with the aim of differentiating its characteristics as an employer from its competitors in the labour market (Armstrong et al 2017). E-recruitment has today boosted the importance of a good brand image as an employer, mostly because of the availability of a large pool of readily available information on the internet which people use to pick the best employers.
Not a Subcriber?
GET UNLIMITED ACCESS
TO ALL OUR FREE SAMPLESFOR FREE
GET UNLIMITED ACCESS
TO ALL OUR FREE SAMPLESFOR FREE
Services We are Offering
We are more than a free study and revision tool.
We also provide on demand research and custom writing services.
With over 1,000 free strategy case studies and reports covering a wide spectrum of companies and industries, revising for your strategy assignment and coursework has never been easier. Use our strategy samples to study and revise on your own. Lacking inspiration? Struggling to meet deadlines? Try our on-demand custom research service.
Use our free coursework samples written by expert writers and professional tutors, to study and revise on your own. Lacking inspiration? Struggling to meet deadlines? Worried about low grades? Order our on-demand custom research to have our professional tutors and expert writers write a custom written coursework assignment on your behalf.
Struggling with your dissertation? Use our free study samples written by expert writers and professional tutors, to study and revise on your own. Struggling to meet deadlines? Worried about low grades? Lacking inspiration? Need extra help with your dissertation? Order our on-demand custom research to have our professional tutors and expert writers write a custom written dissertation on your behalf.
Use our free assignment samples written by expert writers and professional tutors, to study and revise on your own. Lacking inspiration? Struggling to meet deadlines? Worried about low grades? Order our on-demand custom research to have our professional tutors and expert writers write a custom written essay assignment on your behalf.
123 Writing is the #1 exam revision and assignment study platform in the UK.
Get unlimited access to answered student essays, assignments, past exam questions and sample coursework written by qualified academic writers & tutors.
Our Standard subscription typically retails for £299.88 a year.
Today, you can join at 80% discount.
Here’s a full breakdown of everything you get as a Standard or Premium subscriber...
» Get access to our database of more than 5,770 answered premium strategy case studies
Get unlimited access to a robust database of premium business strategy case studies including more than 5,770 fully answered sample strategy frameworks and tools such as pestle, value chain, value matrix, porters five forces, Ansoff’s matrix, etc., authoritatively written and tailored for student revision, assignment preparation and transformative business research. Our strategy case studies are especially suited for university students wishing to apply strategic frameworks to real-world situations, company cases or simulations. All our strategy case studies come with teaching notes and learning outcomes, making them effective as coursework revision, and essay study help tools.
» Free access to past exam & assignment answers
Revise and prepare for exams and coursework with our fully answered exam notes and sample assignment papers. Furthermore, get quick on-demand answers to past exam question and assignment questions from our writers. Exam answer notes come with personalized lesson plans, and detailed study notes complete with detailed explanations of each answer, for maximum exam revision and assignment preparation. This tool is perfect for readers struggling with exam preparation & assignment study.
» Get extra assignment related help from our writers & tutors
Achieve high grades with a little extra assignment related support. Get extra help with your essays, assignments and general coursework, from our knowledgeable writers and tutors who will provide extra assistance when required for all academic related tasks including proofreading, grammar editing & correction, citations, referencing, etc. at no extra cost for standard and premium subscribers. All our standard and premium subscribers receive free proofreading services, which will include a check for punctuation, grammar, sentence formation, typographical errors, formatting, errors and other consistency issues (broadly).
» Get free assignment & essay writing help worth up to 7K words
Commission an on-demand essay, or assignment title from our knowledgeable writers and tutors on any subject matter. Get up to 7,000* words in on-demand custom assignment help from our writers who can assist with difficult topic in classical business literature. (* 7,000 free word credit exclusive to premium members).
» Fast & speedy answers to on-demand case solutions & assignment questions
Make use of your available free word credit (up to *7,000words) to commission on-demand custom case solutions, case study assignments and receive fast & speedy personalised answers. Receive timely and fast plagiarism-free answers to assignment questions or case solutions in as little as 1-2 business working days. Topics include Strategic Management, Marketing, Business Management, Economics, Operations Management, Organization Studies, International Business & Management, Human Resource Management and more. (* Exclusive to premium members).
» Get exclusive Q&A sessions with our subject matter writers
Ask our qualified, vetted and knowledgeable writers up to *12 essay, assignment and coursework related questions annually and receive accurate, clear, and detailed answers including step-by-step explanations briefs that are easy to follow. (*Exclusive to premium members).
» Free access to test bank questions & answers, study notes and practice quizzes
Test your knowledge on any subject with our quick quizzes and test banks for maximum retention after revision and studying. Test Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions.
» Free access to video tutorials & study packs
Get free access to exclusive video tutorials to common subject topics. Our subject matter video tutorials, study notes and study packs have been created to help students learn and understand basic course module materials, as well as prepare students for their coursework assignment questions, essays and exams. Our video tutorials, study notes and study packs can be organized by topic, textbook or Question &Answer.
» Access to textbook chapter reviews and answer solutions
Get access to chapter reviews of popular business books, broken down in easy-to-understand simple concepts with simplified English. If English is not your first language, this service will make revising for essay assignments and exams as easy as 123 (Exclusive to premium members).