How does employer branding impact the recruitment process
The brand image portrayed by a company plays a major role in recruiting and retaining employees. In fact, it is a company’s brand that measures how attractive it is in front of potential employees. Just like in product marketing, branding has become a critical part of attracting and retaining employees. As competition for employees continues to grow, organizational image and its implication in recruiting good employees have become a matter of strategic importance to many organizations. The public image of a company, the nature of its recruitment and selection process, and the recruiter’s character have become a critical basis for a company’s attractiveness. In this essay, we will examine how employer branding can impact the recruitment process in organizations.
Key Learning Outcomes
- Understand the role of employer branding in the recruitment and selection process of organizations.
- Gain insight into the link between organizational image and e-recruitment processes in boosting employer branding and recruitment efforts.
- Apply HR theory to practice and organizational settings.
Employer branding highlights and markets a company’s distinctive aspects of employment packages it offers to employees for joining, staying, and producing high-quality work, with the aim of differentiating its characteristics as an employer from its competitors in the labour market (Armstrong et al 2017). E-recruitment has today boosted the importance of a good brand image as an employer, mostly because of the availability of a large pool of readily available information on the internet which people use to pick the best employers.
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