Describe some of the factors that prevent or deter people from engaging in proenvironmental behaviours

By: Jonathan Kush

Why are governments, societies and the general population finding it hard to believe in climate change? Despite facts, information and data from reputable peer reviewed and scientific reports, which support the idea that climate change is real, nothing seems to be done to rectify the situation. It’s like the world is sleepwalking to an apocalypse due to inaction. This essay examines how psychology can help us understand (and perhaps influence) environment-related behaviour and perhaps might contribute to understanding inertia and other barriers to climate change action.

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