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Jonathan Kush

Jonathan. K. Kush is the lead business writer at 123 Writing. He holds a BA (Hons) degree in Business Administration from the University of Brighton, UK. As a Market Research Analyst by profession, Jonathan has nearly a decades experience in market research and business analysis. His passion includes studying markets and industry trends to understand their impact on company strategy, performance and ways firms can mitigate their environment to outcompete rivals.

Wednesday 24th February, 2021

Latest posts by Jonathan Kush (see all)

• What is the relevance of the PESTEL framework in marketing - February 22, 2021
• THE FIRST BLOG - February 22, 2021

Construction is in a unique position it is one of a handful of sectors where clients demand value for money while still having a desire that project managers incorporate innovation into building projects. Studies have shown that many designers in construction for example have a desire to incorporate innovative designs into their work but are often nervous about doing this because of the negative impact of such innovations on the construction project and the business. This assignment will thus examine if construction can be considered innovative compared to other sectors, and arguing the rationale for the reasons why.

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Can construction be considered as innovative in comparison to other sectors?

1.0 INTRODUCTION

Construction is in a unique position it is one of a handful of sectors where clients demand value for money (McElligott and Norton 1995) while still having a desire that project managers incorporate innovation into building projects (Murphy et al 2011). Studies have shown that many designers in construction for example have a desire to incorporate innovative designs into their work but are often nervous about doing this because of the negative impact of such innovations on the construction project and the business. This assignment will thus examine if construction can be considered innovative compared to other sectors, and arguing the rationale for the reasons why.

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