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As the largest airline manufacturer globally, Airbus has continued to experience success through the years, surpassing Boeing, and is still growing further. However, according to the findings, the company’s growth is impacted by a number of challenges and opportunities. The impact of Covid-19 is analysed too.
Table of Contents
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Airbus Strategy Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the broad macro-environment of Airbus and the aerospace industry in terms of political, economic, social, technological, environmental and legal factors (PESTEL/PEST/STEEPLE).
- Use our swot analysis example to gain an overall understanding of Airbus's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on Airbus's business environment.
- Apply strategy business models and frameworks such as Pestle/Pest/Steeple, Swot etc to real company cases.
1.0 INTRODUCTION
Airbus is a European aerospace firm headquartered in Leiden, the Netherlands. Its engaged in the design, production and manufacture of commercial,and military aircraft including helicopters, vehicles, satellites and other related services such as navigation, data and communications solutions for the aerospace industry. It supplies customers cover a wide array of civil and military markets including governments, institutions and commercial customers.
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