This report uses the BCG matrix to analyse BA’s key routes, identifying the stars, cash cows, question marks and dog routes. The growth/share matrix also…
The food and beverage industry market is a prominent oligopoly with three major players Nestle, Coca-Cola and Pepsi. Nestle is the largest manufacturer of consumer…
The UK banking industry is highly oligopolistic with the biggest four banks Lloyds Banking Group, Barclays, Royal Bank of Scotland and HSBC bank, also referred…
Samsung electronics is a technology company majorly dealing in the design, manufacture and marketing of smartphones, tablets and personal computers. The global smartphone market is…
The music streaming industry is a prominent oligopoly with major players Spotify, Apple music, Amazon music, among others. Spotify is the largest music streaming service…
As part of the summative assessments, produce a marketing plan for a new product to any of the following sectors; Wellness Food, Personal care, Pet…
This report examines Nike through the lens of Porters five forces to assess how the five forces affect Nike and the sports clothing retail industry.
Zara is a Spanish fashion brand mainly dealing in the sell of clothes and accessories in many countries. Various macro factors affect the growth of…
Lenovo is a technology company dealing in the design, manufacture and marketing of smartphones, Tablets, PC’s, among others. Its smartphone market is highly oligopolistic with…
Samsung electronics is a technology company majorly dealing in the design, manufacture and marketing of smartphones, tablets and personal computers. The global smartphone market is…
