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Ryanair Pestle Analysis 2021

Ryanair is the Europe’s largest airline, the largest low cost carrier and also one of the world’s largest airlines globally in terms of passenger numbers. Ryanair operates in a very competitive environment, a challenge that has today been escalated by COVID 19 impact on travel. In March 2020, the air industry came to a standstill following widespread national lockdowns, by April the overall number of passengers had fallen 92% from 2019 levels, international travel dropped by an average of the 98% cent while domestic travel fell by 87% in domestic air travel. 
Despite the loosening of travel restriction and lockdowns with the rollout of vaccination, the industry is not likely to get back to its normal levels any time soon as new variants keep coming up and the fear of travel and infection impacts consumer decisions. Besides, consumer confidence has been crashed by growing unemployment, looming recession and the uncertainty surrounding COVID 19. 
Besides, it should be noted that the industry was already overcrowded with players competing on price, a fact that has pushed profitability to the lowest levels leaving consumers with a lot of bargaining power. This is a situation that is likely to worsen as supply exceeds demand, in fact, smaller airlines are likely to continue to collapse while major players consolidate to gain market shares. 
Using PESTLE analysis, the report examines the political, economic, social, technological, legal and ecological environmental Ryanair operates in and how it is impacting its growth. 

Pestle and Swot Analysis of Nike 2020-2021

Nike (NKE) is the largest seller of athletic footwear and apparel in the world, ahead of Adidas, Puma and Under Armour. Its business is focused on product design and development, marketing and sales. Key product categories are running, basketball, the Jordan Brand, soccer, training and sportswear. Nike has more than 1,150 retail stores in the United States and internationally, and employs approximately 76,700 workers worldwide. In 2021, Nike's global revenue amounted to about $44.54billion U.S. dollars., up from $37.4 billion in 2020 (Statista 2020c). 

In the following strategic analysis report, the author undertook a pestle analysis and Swot analysis of Nike, assessing how numerous external macro factors such as a ban of China cotton products, a post covid shrinking economy globally, low consumer confidence, advancements in wearable technology and changing consumer habits have impacted Nike. PESTLE is used to identify key drivers of change and how they have affected Nike and competitors. This is followed by a Nike SWOT analysis assessing how Nike can use its internal strengths to take advantage of external opportunities, while mitigating internal weaknesses and arising threats.

Pestle and Swot Analysis of Xiaomi 2020-2021

The year 2020 wasnt a good year for Xiaomi. The US Department of Defence added Xiaomi to a list of Chinese companies that are not allowed to receive any American investment and are to be faced with tough restrictions to their businesses. The US accuses the companies of having ties to the Chinese military and/or being Communist Chinese Military companies. Xiaomi also faces intense competition from both high-end smartphone manufacturers like Apple and Samsung who unlike Xiaomi, charge premium prices but have managed to command a large market share due to their quality and strong brand names. It also faces intense competition from its fellow low price smartphone category competitors like Huawei, Vivo and Oppo who have achieved dominance in markets like China. Infact, Oppo rose for the first time in January 2021 to become the leading smartphone in China with a market share of 21%, followed closely by Vivo with 20% while Xiaomi, Apple and Huawei ranked third each with 16%. 

In this comprehensive strategy analysis, we analyse Xiaomi's external and internal business environment using Pestle and Swot in order to understand the existing and future trends in the smartphone industry and their effect on Xiaomi, that is to say, whether they present opportunities that can be harnessed or threats that need to be mitigated.   

Airbnb Pestle and Swot Analysis 2020-2021

Launched in 2008, Airbnb has through the years grown from strength to strength to become the most recognised brand in the online home sharing industry. As of today, the company is, one of the largest privately owned companies with about $75 billion value by the end of 2020. Despite its fast growth, the company continues to experience a number of challenges, with the most notable one being the challenging regulatory environment. The business model has become vulnerable to strict regulations at the local, state and country level. In fact, some locations have considered the business model illegal and put in place regulations and laws banning it. According to the findings, the challenging regulatory environment coupled with the COVID19 impact on the general economy, consumer confidence and growing unemployment among others pose a major threat to the company’s biggest asset, its scale.
Using a pestle analysis, this report firstly examines the macro external environment of Airbnb and how various external factors have/ are likely to impact its growth potential and performance. A swot analysis identifies Airbnb’s internal strengths, plus its weaknesses before examining strategies Airbnb can use to exploit emerging opportunities to leverage available opportunities while mitigating arising threats.

PESTLE and SWOT analysis of Huawei 2020-2021

After facing multiple bans in some of its most critical markets in the West such as the United States, and UK, Huawei has also been contending with total bans in markets from other core Asian markets including Taiwan, Japan, Australia, New Zealand etc. Many of the western countries mentioned have security concerns about China and the possibility that it could use it’s 5G network equipment to spy on other countries. Such bans have posed grave obstacles to Huawei’s production capacity so much that even with the technology giant developing its own operating system, finding good quality and original components will still be challenging. In addition, Huawei has lost market share of the 5G network in crucial European markets including the core UK market, leaving alternative suppliers like Nokia and Ericsson to quickly jump in to claim it. This is an example of political factors from the external business environment that can severely impact the operations of a business.

Using key strategic frameworks including PESTLE, and SWOT, the report will identify the major drivers of change behind Huawei’s external global environment looking at the general trends and shifts driving the global mobile and telecommunications industry in general. This will help us understand not just how Huawei is being impacted by its external environment, but also how can it can utilise its brand competencies to help it take advantage of ever changing environmental opportunities while at the same time neutralising fatal threats that are continually threatening its very survival.

General Motors Pestle and Swot Analysis 2018-2019

Incorporated in 2009, General Motors manufactures and sells cars, automobile parts and provides automobile finance solutions which include retail loans and lease lending. The company operates in several segments which include G.M North America, international operations, South America and GM financial company (Reuters 2018).General Motors manufactures and markets  brands like Cadillac, Chevrolet and GMC among others in and outside North America as well as in its various subsidiaries like in Asia.

Using strategic frameworks including Pestel and Swot, this report looks at the current macro environment in the USA and globally to assess the trends driving GM’s markets and in the process reveal opportunities that GM can capitalize on as well as threats on the horizon. Using a swot analysis, the report further assesses GM’s current strengths that can be the building block for its global ambitions before concluding with recommendations.

Pestle and Swot Analysis of Bank of China 2018

In 2013, Xin Jinping launched one of the most transformative trade and development initiatives known as China’s Belt and Road Initiative (BRI). Compared to the Marshall Plan by the United States, the BRI is a generational opportunity that has led to a stampede for financing opportunities by local domestic Chinese banks as well as international banks. Bank of China is among the many State Owned Enterprises (SOEs) benefiting from the financing and internationalization opportunities under BRI.

Using Pestel and Swot analysis, this report examines such opportunities as well as threats faced by Bank of China in its external operating environment. Some of these threats include the growth of shadow banking in China as well as the challenges of banking one of the fastest ageing populations in the world.

Uber Pestle Analysis 2019

Founded in 2009, Uber has become the biggest and most successful taxi and ride sharing company in the world, and in 2018 commanded around 73% of the US market share, its biggest market.  The ride sharing firm together with rivals has the potential to disrupt a potential $650+ billion global market for human and non-human mobility that includes taxi cab hailing, car-as-a-service, last mile package delivery, or short-term car rentals (Kulkarni 2017). Despite its success, all is not well with Uber recently. The company was involved in many scandals throughout 2017 and 2018 such as Delete Uber, which damaged its reputation and resulted in a loss of m0re than 500,000 customers and market share decline across numerous US states (Statista 2018c). 
Using a PESTEL analysis of Uber, this report will examine threats from the macro environment that are economic, social, technological, legal and environmental in nature which affected Uber and the ride hailing industry throughout much of 2017 and 2018 while identifying the available growth opportunities in the market.  This will include an analysis of some of the key political factors affecting Uber, as well as the major technological factors driving the ride hailing industry.

Strategic Analysis of Primark USA 2018

Primark is an Irish clothing and accessories retailer operating in UK, US, Ireland, Germany, Spain, among others. It operates in the low-cost end of the market which has made it familiar to shoppers seeking the latest fashion items at modest prices. The US fashion and clothing industry is a prominent oligopoly having major players Nike, Adidas, Zara, H&M, among others. However, various macro factors affect the growth of Primark and using a PESTLE analysis, we describe how external factors such as the new enacted laws by the state of California affect its profitability, how trends like growth of the plus size population in US can influence its revenues, among others. Through the SWOT analysis, we identify Primark’s major strengths, weaknesses, threats and discover major key drivers and opportunities for growth. In addition, Primark being a low-cost clothing brand faces intense competition in the market and through a Porters Five Forces Analysis, we describe how competition has affected the growth of Primark and the points at which its most intense.  

Pestle and Swot Analysis of Geely 2017

In February 2018, Li Shufu the CEO of Geely announced news that his company had increased its stake in Mercedes-Benz owner, Daimler to 9.69 percent, a strategic move aimed at giving Geely access to Daimler’s leading electro-mobility technology which included electric batteries. As part of a global ambition to become a dominant auto force all over the world, Geely already owns British supercar brand Lotus, Swedish car maker Volvo and has a 50 percent stake in Malaysian automaker Proton. In other words, Geely is making all the right moves yet the Chinese automaker has barely a presence in major markets such as the US. Can Geely become a dominant auto force that can threaten the Japanese and American auto giants in the short-run and how? 
Using strategic frameworks including Pestel and Swot, this report looks at the current macro environment in both China and globally to assess the trends driving Geely’s markets and in the process reveal opportunities that Geely can capitalize on as well as threats on the horizon. Using a swot analysis, the report further assesses Geely’s current strengths that can be the building block for its global ambitions before concluding with recommendations.

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