Founded by Reed Hasting and Marc Randolph, Netflix is the biggest American media service provider and production company. The streaming giant has grown to become the biggest media streaming service in the world, with more than 183 million paid subscribers worldwide and viewership of at least 37% global internet users.As the biggest online streaming service globally, Netflix has been enjoying consistent growth during the last few years. But unlike rivals, it was the biggest beneficiary of the global lockdown and stay-at-home measures introduced all across the world following the onset of Covid-19. Global subscriber base during the first 3months of 2020 alone doubled. In the US alone, it added close to 7million new subscribers in the first quarter of 2020, compared to only 550,000 it added during the same quarter in 2019.
As a result, Netflix is much better positioned for a post-COVID-19 world compared to rivals. Using SWOT, this report examine why even though rising competition looms large and content production costs remain a major weakness, the lasting legacy of covid-19 on streaming habits, in line with a continued shift to online/mobile streaming will play a key role in shaping the streaming battlefield, arguing that Netflix is in a much better shape to dominate compared to rivals.