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Vodafone Pestle and Swot Analysis 2019

Vodafone is UK’s third biggest telecommunication company commanding 21% of the market share, serving approximately 19.5million customers in the UK. Currently, all is not well with the company, the company has been struggling majorly due to the UK’s challenging telecommunication sector and growing competition. As of 2017, the company’s revenue declined from £8.4 billion to £6.9billion the biggest decline since 2015.
Some of Vodafone’s biggest challenges include changing political and legal environment of UK in recent years. Vodafone is also faced by the challenge of growing competition from OTT operators and other independent providers which is affecting the company’s revenue.
However, the company has been able to maintain its profitability through its innovations especially IoT which experienced a 7.2% increase in 2018 to £747 million due to the growing number of IoT sim connections. Despite the fall in revenue, the company’s profits grew from £3.7billion to £5.1 billion.
Using PESTLE, the author will examine threats from economic, social, technological, legal and environmental issues while identifying the available growth opportunities in the market.  We will then use SWOT analysis to examine its key strengths and weaknesses and how it can use these strengths to mitigate its weaknesses and threats. 

Amazon Pestle and Swot Analysis 2018

On 4th September 2018, Amazon became only the second company in history to reach a market capitalization of US$1 trillion, the other company being Apple. This capped off a tremendously successful last couple of years for the world’s biggest internet retailer. Amazon has been growing from strength to strength, purchasing Whole Foods for $13.7bn in 2017, diversifying into healthcare with the acquisition of PillPack in 2018 and making strategic investments in complimentary sectors such as online ads (hence taking on Google & Facebook) and its own logistics and delivery services. 
Nevertheless, a Pestle analysis for Amazon globally shows emerging threats that could undermine the book retailers’ dominance in key markets such as the US as well as the UK. One such key issue that’s a potent threat is Trump’s antitrust threats and calls to increase the taxes Amazon pays in the US. Though Trump’s accusations against the e-commerce giant may be politically driven, according to political pundits, they do have legitimacy and could negatively impact Amazon if implemented via regulations. 
Using Pestle and Swot analysis, this report examines Trump's political threat as well as other threats from economic, social, technological, legal and environmental sources while also identifying opportunities Amazon should capitalise on in order to mitigate threats.
The report also undertakes an Amazon Swot analysis to understand Amazons key strengths, as well as weaknesses, concluding with personal recommendations for ways the internet retailer can use its strengths to overcome its weaknesses, and ways to leverage new emergent opportunities to mitigate some of the arising threats from the external environment.

PepsiCo Porters Five Forces and BCG Matrix Analysis 2018

The food and beverage industry market is a prominent oligopoly with three major players Nestle, Coca-Cola and Pepsi. Pepsi is one of world’s largest food and beverage companies with many subsidiaries such as Frito-Lay, Tropicana, Sabritas, Walkers, among others that manufacture various products such as water, fruit juice, potato chips, carbonated soft drinks, extra. PepsiCo faces competition in different markets such as the carbonated soft drink market, bottled water market, among others that has affected its growth in the food and beverage industry. The following analysis shows points or areas where competition from rivals such as Coca-Cola majorly affects Pepsi and shows how various factors like buyer and supplier bargaining power have affected its growth while highlighting major opportunities and threats. This report also examines Pepsico using a BCG matrix analysis.

 

Pestle and Swot Analysis of PepsiCo 2017

2017 was a challenging year for the United States carbonated soft drinks (CSD) market, which has continued to decrease for nine straight years as total sales and volume of sugary sodas consumed by Americans has continued to decline for 11 consecutive years. According to Kell (2017), this is part of a long-term trend driven by consumer fears over the use of high calorie sugars and artificial sweeteners such as high fructose corn syrup and aspartame, two of the most controversial artificial sweeteners often used in diet colas. The use of such sweeteners is also the reason why sales of even diet sodas, supposed to be the industry saviours, continued to dip in 2016 with Diet Pepsi seeing a volume decline of 9.2% compared to 4.3% for Diet Coke as consumers opt for healthier options (Kell 2017). 

With carbonated drinks like Pepsi Cola losing market share to non-carbonated drinks such as bottled mineral water, many food and beverage firms including PepsiCo are remaking their brand portfolios either through innovative reformulations of existing products or adding new product categories in order to tackle new food and beverage trends (Kell 2017b).

In the following section, we will identify the major food and beverage trends that are driving PepsiCo’s external market environment including the US soft drinks industry in general. This will help us understand how the beverage firm can utilise its brand competencies so as to take advantage of macro environmental opportunities while at the same time neutralising emerging threats that may undermine its progress.

Pestle and Swot Analysis of Nestle 2017

While Nestle continues to perform relatively well compared to some of its rivals such as PepsiCo, and Coca Cola, it is also facing the same critical challenge facing the entire food and drinks industry; new eating habits and lifestyles in much of the developed world. Consumer-focus on healthy beverages with less sugar content is, for example, driving the decline in sugary drinks consumption in the United States. Americans are for instance so turned off by sugary drinks they are now drinking more bottled water than soda, the first time it’s happened, amidst increased concern over their impact on health and obesity levels that have risen to the highest level in the world (Purdy 2016; Sun 2017). Such trends are not going away and mark a critical transformation in core markets, presenting both opportunities and challenges for an industry that is now at a crossroad. For many food and beverage firms such as Nestle, the pressure is to respond with new innovations, build new capabilities remaking their brand portfolios either through innovative reformulations of existing products or adding new product categories in order to tackle these new food and beverage trends sweeping the industry (Kell 2017b).

This report will identify the global food and beverage trends driving Nestlé’s external market environment focussing especially on the core UK and US markets. This will help us understand how the biggest food and beverage corporation in the world can utilize its brand competencies and take advantage of macro environmental opportunities while at the same time neutralizing emerging threats that could undermine its progress.

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