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Porters five forces model is an environmental analysis tool that says that the structure of an industry and the ability of firms in that industry to act strategically depend upon the relative strength s of five forces: the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and the rivalry among existing firms. The discussion below shows how each of the five forces of completion have shaped the US Airlines industry and impacted on the behavior of the various Airline companies operating in this market.
